Super Bowl weekend always produces a few side plots that somehow become as loud as the game itself. This year’s latest: a viral party clip of Tom Brady and Alix Earle that’s bouncing between NFL timelines and celebrity group chats like it’s a tipped pass.

According to Page Six, the footage comes from a private Super Bowl party and shows Brady and Earle talking closely while dancing. In the clip, Earle has an arm around Brady as he pulls her in, and Page Six reports he appears to grab her butt during the moment that’s now being replayed frame-by-frame online. Here’s the report: Page Six.

For sports fans, the reason this hit so hard is simple: Brady isn’t just any retired athlete — he’s the most dissected quarterback of the modern era. Put him in a nightlife clip and people treat it like All-22 film. Add a popular influencer into the frame, and suddenly everyone becomes a body-language expert.

Page Six also notes the two were spotted at multiple Super Bowl festivities in San Francisco, including the Madden Bowl and Michael Rubin’s Fanatics party, which only poured more gas on the “are they or aren’t they?” chatter.

The timing is also what makes the rumor mill hum. Earle’s recent split from NFL player Braxton Berrios is part of the backdrop here, and Brady’s post-divorce life has been a long-running public fascination since he and Gisele Bündchen divorced in 2022.

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To be clear: this is still buzz, not a confirmation. Page Six reports neither Brady’s nor Earle’s reps commented on the party footage.

But in the Super Bowl content economy, that’s almost beside the point. A 10-second clip, a headline, and a million quote-tweets later — the offseason has its own scoreboard.

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